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Poodle Caboodle

Packaging

I chose to package pet products in the 70s design style. After initially exploring western 70s design, I discovered Japanese design from the period. Using this as my reference, I created the brand, “Poodle Caboodle”, that sells pooch grooming products. The range includes a shampoo, conditioner, bubble bath and perfume. Eventually, I produced and crafted all elements of the system myself and photographed them with the help of my animal friends, Margaret and Willy :

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